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THOUGHTS & INSIGHTS.

Thoughts on engineering, design, AI, and building products that matter.

Engineering8 min readMar 15, 2026

Why We Bet on Next.js for Every Client Project

After building 50+ production apps, here's why Next.js remains our go-to framework for client work — and when we don't use it.

Design6 min readFeb 28, 2026

Design Systems That Actually Work

Most design systems fail because they're built for designers, not for the whole team. Here's how we build systems that stick.

AI10 min readFeb 10, 2026

AI in Production: 5 Lessons From the Trenches

Shipping AI features is easy. Keeping them reliable, fair, and cost-effective in production? That's the hard part.

Strategy7 min readJan 20, 2026

The MVP Trap: Why Your First Version Needs More Than You Think

The lean startup playbook says ship fast and iterate. But shipping too little can be just as dangerous as shipping too much.

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Ready to create something people actually remember?

Start a Project